Scotch growth scuppered by western Europe
03 April, 2013
Scotch whisky sales growth slowed to 1% in 2012, while 11 of the sector’s top 20 export markets registered volume declines, according to the Scotch Whisky Association.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
